Marketing companies are always trying to hip up products to nab a fresh, new audience. You need proof? Go into the supermarket and count how many mascots are rocking sunglasses and riding skateboards. Most recently, The National Council of Popcorn was trying to widen their audience to a younger demographic, and just unveiled their new promotional tool: A skanky, party crazed popcorn box who watches Gossip Girl and spends the weekends jetting to Cabo with Mickey Rourke. They tapped me on the shoulder to design a font that captures her essence. This is what I came up with, although I ended up pulling out of the project when they asked me to put sunglases on every single letter.